Aug 30, 2004 Eu vou ser tão breve que na verdade já terminei. Salvador Dali Mas se vc tiver paciência essa sou eu:  Conheçam a Lit e nosso trabalho!Posted by Letícia on May 17, '11 7:38 PM for everyone Some people think they're always right.
Others are quiet and uptight.
Others they seem so very nice (nice nice nice oh-ho).
Inside they might feel sad and wrong (oh no).
Twenty-nine different attributes.
Only seven that you like (oh-ho).
Twenty ways to see the world (oh-ho).
Twenty ways to start a fight (oh-ho).
(Oh don't don't) Don't get up.
I can't see the sunshine.
I'll be waiting for you baby,
'Cause I'm through.
Sit me down.
Shut me up.
I'll calm down
and I'll get along with you.
Oh men don't notice what they got.
Women think of that a lot.
One thousand ways to please your man (oh-ho).
Not even one requires a plan (I know).
(And) Countless odd religions too.
It doesn't matter which you choose (oh no).
One stubborn way to turn your back (oh-ho).
This I've tried, and now refuse (oh-ho).
(Don't don't) Don't get up.
I can't see the sunshine.
I'll be waiting for you baby,
'Cause I'm through.
Sit me down.
Shut me up.
I'll calm down
and I'll get along with you.
(Alright)
Shut me up
Shut me up
And I'll get along with you...
Posted by Letícia on May 9, '11 3:55 PM for everyone May 2011 | Amidst the avalanche of articles and insights on social commerce, we bring you THE F-FACTOR, which is all about how friends, fans & followers greatly influence consumers’ purchasing decisions in ever-more sophisticated ways.
  So much has been said about social media and the rise of social commerce as the new marketing frontier that we’re not going to (re)make the social case here. Instead, we’ll focus on how the influence of friends, fans, and followers on consumers’ purchasing decisions continues to become more sophisticated and thus more powerful. Let’s call it the F-FACTOR: THE F-FACTOR | Consumers are increasingly tapping into their networks of friends, fans, and followers to discover, discuss and purchase goods and services, in ever-more sophisticated ways. As a result, it's never been more important for brands to make sure they too have the F-FACTOR. Why is the F-FACTOR important to consumers? It offers the promise of a consumption arena* that is more efficient, more relevant, and more interesting than before, where consumers either had to spend endless time and effort on trying to discover the best of the best, or had to rely on sources that were distant, unknown or untrusted (read: brand-driven), and therefore potentially unreliable or irrelevant. Of course, consumption has always been social: people have forever been influenced by what those around them think and buy. KellerFay, a US word of mouth marketing research consultancy, estimates that there are nearly one trillion conversations about brands every year in the US alone. But, just as with so many consumer trends, while the core consumer behavior isn’t new, technological developments are unlocking new manifestations of that behavior, which here amplify its importance and impact. Indeed, the F-FACTOR is being fueled by new tools and platforms available to both consumers and brands, and by the sheer numbers of people now using and contributing to these tools. Note: This Trend Briefing focuses on the new ways consumers’ purchasing decisions are being influenced by their friends, followers and other people they “know”. For more on consumers who actually contribute, see our 11 Crucial Consumer Trends for 2011, where we looked briefly at the rise of SOCIAL-LITES, and the phenomenon of why consumers are increasingly becoming curators; actively broadcasting, remixing, compiling, commenting, sharing and recommending their purchases and experiences to both their friends and wider audiences. Hint: it’s it all to do with the changing STATUSPHERE, as always ;-)  (Picture credit: 55His.com) Just a few recent stats demonstrating the reach and power of the F-FACTOR: - The F-FACTOR is currently dominated by Facebook, as over 500 million active users spend over 700 billion minutes a month on the site. (Source: Facebook, April 2011)
- And its impact isn’t just on Facebook itself. Every month, more than 250 million people engage with Facebook across more than 2.5 million external websites. (Source: Facebook, April 2011)
- The average user clicks the ‘Like’ button 9 times each month. (Facebook, 2010)
And a couple of brand-related, F-FACTOR stats: - Three quarters of Facebook users have 'Liked' a brand. (Source: AdAge/ Ipsos, February 2011)
- Juicy Couture found that their product purchase conversion rate increased by 160% after installing social sharing features (Source: CreateTheGroup, February 2011)
- Incipio Technologies, a gadget accessory retailer, found that referrals from Facebook had a conversion rate double the average (Source: Business Insider, March 2011)
- But it’s not just about Facebook. Take for example the explosive rise of the daily deal site Groupon, which used referrals from friends and colleagues to drive sales of over 40 million deals in the two and a half years since it launched in November 2008, via email ;-)
 So, here are just five of the ways that the F-FACTOR influences consumption behavior: - F-DISCOVERY: How consumers discover new products and services by relying on their social networks.
- F-RATED: How consumers will increasingly (and automatically) receive targeted ratings, recommendations and reviews from their social networks.
- F-FEEDBACK: How consumers can ask their friends and followers to improve and validate their buying decisions.
- F-TOGETHER: How shopping is becoming increasingly social, even when consumers and their peers are not physically together.
- F-ME: How consumers’ social networks are literally turned into products and services.
* This Trend Briefing is about the impact of consumers’ social connections on how they find, decide and purchase: i.e. what happens when consumption is increasingly social, rather than the personalized retailing opportunities on social networks (which is currently still the main focus of F-COMMERCE). For more on this see the excellent Social Commerce Today. One final caveat: there are a whole host of ways in which consumers are influenced by other consumers, from collaborative filtering and ‘social’ or collective intelligence models. But to try and save this from turning into a book, this briefing will focus on consumers’ existing or explicit social networks. 
 With the F-FACTOR a growing force in the consumption arena, ultimately the only way for brands to succeed is to be liked (literally ;-) if not loved, and this liking and loving comes from superior performance. In that sense, the Perform or Perish theme is stronger than ever, and underscores that while the F-FACTOR is currently playing out in the online arena first and foremost, this is in the end about business at large. The F-FACTOR is about being so exceptional that consumers will find and ultimately choose you, without you as a brand having to do anything extra. It’s not about bribing or even compelling people to “Like” your Facebook page. This is something of course, which brands that truly have the F-FACTOR don’t have to worry about. So, for all ‘F-entrepreneurs', this space is still wide open: simply come up with new tools and platforms that help consumers help each other to discover, discuss and buy the best of the best. For B2C brands, it's time to deliver innovations, products, campaigns and experiences that truly have the F-FACTOR. see the complete report here!
Posted by Letícia on Jan 21, '11 9:12 AM for everyone
People keep on learnin'
Soldiers keep on warrin'
World keep on turnin'
Cause it won't be too long
Powers keep on lyin'
While your people keep on dyin'
World keep on turnin'
Cause it won't be too long
I'm so darn glad he let me try it again
Cause my last time on earth I lived a whole world of sin
I'm so glad that I know more than I knew then
Gonna keep on tryin'
Till I reach the highest ground
Teachers keep on teachin'
Preachers keep on preachin'
World keep on turnin'
Cause it won't be too long
Oh no
Lovers keep on lovin'
Believers keep on believin'
Sleepers just stop sleepin'
Cause it won't be too long
Oh no
I'm so glad that he let me try it again
Cause my last time on earth I lived a whole world of sin
I'm so glad that I know more than I knew then
Gonna keep on tryin'
Till I reach my highest ground...Whew!
Till I reach my highest ground
No one's gonna bring me down
Oh no
Till I reach my highest ground
Don't you let nobody bring you down (they'll sho 'nuff try)
God is gonna show you higher ground
He's the only friend you have around
Posted by Letícia on Jan 3, '11 1:39 PM for everyone Recebi esse artigo no fim do ano passado, e lembrei do workshop de objetivos que participei na SBPNL, e dos exercícios que fizemos, um deles era o que a Rebeca descreve. Fiz há pouco mais de 5 anos, e funcionou, eu diria que integralmente. Depois de analisar cada área da vida, ver cada necessidade, planejar como fazer pra chegar onde se quer, visualizar cuidadosamente a realização de cada etapa e como é a sensação de ter o objetivo concluido, no final você age por aquilo quase sem perceber. Eu estava num momento parecido com o de agora, e nunca mais fiz esse exercício, já tá na hora de refazer. Quando ela diz que nos assustamos com o tamanho dos planos e nem começamos, eu lembro também que dizia que não é que era pra sonhar pequeno. Mas pra atentar a 3 coisas:
1. a realização tem que depender de nós mesmos e de algo que não exija que violentemos nossos principios: não pode depender de ganhar na loteria, ou uma herança, pegar um emprestimo arriscado, e, é claro, nem de ter que passar a perna em alguem, mentir, enganar, enrolar. Ou depender da ajuda de alguem que pode não ajudar grandes coisas. Podemos contar com outras pessoas, desde que façam parte dessa realização. Familia, parceiros, sócios, chefes, empregados, alguns poucos amigos especiais, etc, na medida real que eles possam nos ajudar. 2. se o objetivo é muito grande, divida-o e planeje quais etapas são necessárias pra atingí-lo. Não foque no fim, mas na realização de cada etapa (como uma linha de produção que faz cada peça perfeita de um Porsche). 3. os prazos subdivididos não podem ser muito longos, senão postergamos e não realizamos. Se o plano principal for pra daqui 3 ou 5 anos, o que deve ser cumprido em 3, 6 meses?
Outra coisa é pensar numa situação global. Não só um objetivo profissional, ou familiar, ou amoroso, ou financeiro, ou espiritual. Mas numa situação de equilibrio entre todos, de acordo com suas prioridades.
O exercício final do workshop era escrever uma carta (que não será enviada) com a data de 6 meses no futuro (por exemplo 03 de julho de 2011), para alguem muito querido, mas que vc pode ficar muito tempo sem encontrar, contando como você está nessa data e tudo o que você conseguiu realizar, e como você está feliz. Ainda tenho a minha, pois foi uma grata surpresa quando reli 6 meses depois de escrevê-la, há 5 anos.
Espero que gostem. E feliz 2011!
****************************************************************************** 
24/11/2010 - 14h21 - Rebeca Fischer
Ouço muito as pessoas falarem que estão insatisfeitas com suas vidas. Reclamações mil a todos os cantos. Mas, como mudar isso? Existem algumas categorias de pessoas neste vasto universo. Existem pessoas que vivem a vida por viver, sobrevivendo, e não fazem ideia que podem mudar. Isso independe de classe social ou cultural. Simplesmente não sabem que podem querer mudar. A essas, esse artigo com certeza será de extrema valia. Existem aquelas pessoas que não desejam programar seus futuros pois têm medo do fracasso, da frustração de não realizarem o que almejam. Essas pessoas se acomodam, vivem o aqui e o agora e não pensam em futuro. E, se pensarem, é algo muito impreciso, distante. Outra categoria de pessoas são as que querem muito conseguir mudar suas vidas, mas apenas não sabem como fazê-lo. A essas também este pequeno artigo poderá ajudar. E você, como está investindo em seu futuro? Tem planos, projetos? Que tal aproveitar o momento para “renovar” seus sonhos? Falando sério, como você quer estar daqui 10 anos? Sabia que você pode plantar as sementes de seus sonhos? Vejamos! Comece pensando nas áreas de sua vida que merecem uma atenção especial. Geralmente são aquelas que ficaram esquecidas, e algumas vezes geram uma certa frustração quando pensamos nelas. Vamos cuidar um pouquinho delas? Comece avaliando que nota daria para ela, de 1 a 10. Feito isso, agora você sabe quanto deve caminhar para atingir um 10. Pense no que você quer melhorar. Sem censura ou sem pensar se é possível ou não. Se você fosse diretor do filme de sua vida, como o faria? Lembre-se, você é o protagonista, ator principal. Capriche. Vejamos, se essa área carente for a financeira, e se sua atual situação for “negativa”, ou mesmo 1 ou 2, como seria se fosse 8 ou 9? O que você estaria fazendo? Como se sentiria e como as pessoas ao seu redor te veriam? A isso chamamos “evidências”, ou seja, sinais que você vai colher de que o que deseja está realmente acontecendo. Agora responda, se isso só depender de você, quando (é, coloque uma data ou um período para que isso aconteça) quer que isso aconteça? Com alguém em especial ou sozinho, você mesmo? Assim você vai caminhando traçando as rotas que o levarão ao seu destino. Por isso muito importante é saber onde quer chegar. Imagine-se pegando um táxi e o motorista lhe perguntando onde quer ir e você não saber? Ele vai te levar para qualquer lugar e você não vai poder reclamar. E isso acontece com tanta gente! Responda sinceramente, o que te impediu de já ter conseguido isso? Foi falta de organizar sua agenda, falta de disciplina, preguiça, o quê? Identificando o impedimento você pode trabalhar para supera-lo. Muitas pessoas não conseguem atingir seus objetivos simplesmente por não ter segmentado, dividido, quando este é muito grande. Exemplo, se alguém quer emagrecer 30 quilos, pode se desmotivar se pensar nos 30 de uma só vez. Entretanto, se planejar emagrecer os primeiros 5 quilos, vai se surpreender em cada etapa, até que, de repente, já emagreceu mais do que imaginava. Tenha sempre em mente que muito importante é você ver o resultado pronto. Isso o motivará para as mudanças necessárias. Se ficar imaginando o quanto vai se privar, sofrer, isso o fará desistir antes mesmo de ter iniciado. Todas as estratégias de motivações levam a pessoa a ver o resultado pronto. Alguém pode te ajudar a conseguir o que quer? Ou, alguém que você conheça já conseguiu algo similar? Converse e troque ideias com essas pessoas. Enriquecerá seu repertório de alternativas. O final de ano, para muitas pessoas, é triste, deprimente. Por que será? Muitas vezes, neste período, muitos se dão conta do quanto o ano “voou” e do quão pouco foi feito em termos de realização. Não, o tempo não voa, ele tem exatamente a mesma medida de 10 anos atrás. Entretanto, por ter vivido muita rotina, seu cérebro não registra este tempo passado e você tem a sensação de não ter percebido ele passar. Ao contrário, lembre-se de uma situação em que fez uma viagem de apenas alguns dias para um lugar novo, desconhecido. Você volta com a sensação de que muitos dias se passaram, as vezes a sensação de que os meses correram, mas isso é apenas uma ilusão, pois o seu cérebro registrou cada nova ação, para ele antes desconhecida, e o tempo ficou com cara de longo! Vamos fazer algo diferente neste final de ano? Comece por seus sonhos. Coloque-os no papel, comprometa-se com eles! Como seria dar uma bela viravolta em sua vida para tira-la da mesmice de todos os anos anteriores? Você não acha que merece um “upgrade” em sua condição humana? Depende de você! Eu o convido a não aceitar a mesmice, a rebelar-se contra tudo que o insatisfaz e inaugurar 2011 com grandes projetos. Siga o bê-á-bá acima e você se surpreenderá com os resultados. Apenas cuidado para não ser muito feliz! Rebeca Fischer é instrutora da SBPNL – Sociedade Brasileira de Programação Neurolinguística fonte:http://pnl.com.br/siteBlog/conteudo/26/96 Posted by Letícia on Dec 15, '10 3:50 PM for everyone  | If you shrink yourself down to microscopic size, you're suddenly living in a completely alien world. Whatever you're picturing, perhaps based on your experience from Honey, I Shrunk the Kids, is way, way off. At that scale, everything is unimaginable horror. WARNING: THESE PHOTOS ARE UNSETTLING AND SHOULD NOT BE ALLOWED. At normal size ... Before we show you the close-up, let's ease you into it with a regular picture. Maggots are already kind of gross. 
They're vile little creatures, born into corpses and garbage, and they feed on things that we would rather see buried. But otherwise they're just kind of little squirming lumps. The poor thing looks kind of helpless. But close up ... 
What the hell, nature? No, that's not some high school kid's papier-mache project for biology class. That's a bluebottle fly maggot under an electron microscope. We're not looking to offend members of any one religion, but we think all of them can agree that this proves God is freaking insane. Why does it have googly eyes? And novelty wax vampire teeth? At normal size ... You can't see them. 
You find them in freshwater, so if you went swimming in a pond and a bit of water went into your mouth, maybe you swallowed one. But close up ... 
Is ... is that its eyes? Do they blink and spin around? That fake-as-hell image won the 2009 Olympus BioScapes Digital Imaging Competition and no, "digital imaging" doesn't mean a computer-generated image. These are photographs, and this one was taken by Dr. Jan Michels, a zoologist in Germany who then immediately went insane. Man, screw that thing. We bet you think you're pretty terrifying, glowing-eye Abyss alien water flea, but you still have that "duuuh" slackjaw thing going on. If you were here right now, we would say it to your stupid flea face, too. And you would cry nine streams of glowing, neon tears that we would then collect in a tiny little bucket to sell to ravers. And you'd be all "duuuuuh." At normal size ... You don't need a picture. There's an ant within 20 feet of you right now. For every one human being on Earth, there are almost 2 million ants. 
... Or 10 quadrillion (10,000,000,000,000,000) total. Ever wonder what expression they have on their little faces? But close up ... 
Whoa, that thing is pissed off. That's a bullet ant. Let's try another one ... 
We don't know what species that one is, but if we had to guess, it is a species bent on exacting violent revenge upon every child who ever experimented with a magnifying glass on a hot summer day. If Neo were an ant, this is the guy he would have to fight at the end of the movie. At normal size ... These you can see, though you could pretty much mistake one for a speck of dust or a bit of black pepper, until you see it jump off your dog. 
But close up ... 
Oh, bullshit. That has to be CGI. But if so it's fooled everyone -- it's a colored scanning electron micrograph by Steve Gschmeissner. It's ... kind of beautiful. Look at that long, flowing hair. Those gigantic eyebrows. The shapely upper torso. Her perfectly sculpted jaw line. Wait a second ... 
At normal size ... 
But close up ... 
Yes, that's real. These are all real. That's an entry in Nikon's photomicroscopy contest, taken by Tomas Pais de Azevedo of Lisbon, Portugal, and it won first place in the "GET THAT SHIT OUT OF HERE, TOMAS. JESUS" category. How did he get that thing to look right at the camera? And directly into our souls? No, don't look at it any longer than you already have. We're terribly sorry we showed you that. Now it knows all of the horrifying things that you've done in your life, and it will hold it over you until centuries past your exit from the mortal plane. At normal size ... The watersnipe (Atherix ibis) fly lives and lays its eggs around rivers and streams, and again, you'd never spot one of its larva right until it floated into your ear. 
But close up ... 
That's Fabrice Parais's entry into the 2009 Nikon Small World Photo Micrography Competition. On one hand, that thing looks pretty cheerful. On the other, it's the reason we've been grinding for the last 40 levels to max out our fireball spells and beef up the hit points on our tank. Meanwhile, it's just sitting there, waiting patiently for the next group of adventurers to ignorantly stumble into its intricate maze of tunnels baited with chests full of equipment and gold. Oh, also -- that's its ass. |
Read more: http://www.cracked.com/article_18871_12-things-youll-wish-youd-never-seen-under-microscope.html#ixzz18DQH91Jn Posted by Letícia on Dec 14, '10 8:54 AM for everyone na revista digital Click Paulista. Confiram!Link Posted by Letícia on Dec 5, '10 9:00 AM for everyone 4 dez 2010
Memorial da America Latina SP
Download this and other original video files with Multiply Premium.Posted by Letícia on Nov 26, '10 12:33 PM for everyone Blackbird
3:00 Here Today (para o meu amigo John)
7:00 Bluebird (incompleta)
Download this and other original video files with Multiply Premium.Posted by Letícia on Nov 26, '10 12:12 PM for everyone Sequencia matadora:
Paperback Writer (começada)
3:35 Vocês são maravilhosos! Eeeeeeee
A day in the Life (momento histerico na parte do John)
7:10 Give Peace a Chance (dá pra ver alguma coisa no telão)
9:50 Let it Be
13:50 Live and Let Die (with fireworks!)
17:50 Hey Jude
Download this and other original video files with Multiply Premium.Posted by Letícia on Nov 26, '10 10:47 AM for everyone Ohh São Paulo
1:20 I've Got a Feeling
Download this and other original video files with Multiply Premium.Posted by Letícia on Nov 26, '10 10:30 AM for everyone O pior dos filmes. ficou dentro na cintura boa parte, ou dançando na outra. Still...
Band on the Run
5:20 Sing along - Obla Di Obla Da (celular na cintura até 7:10)
9:30 Back in the USSR
Download this and other original video files with Multiply Premium.Posted by Letícia on Nov 26, '10 9:39 AM for everyone filmado do celular da minha irmã, pouco importava a imagem, mas registrar o momento, o som...
Mrs Vanderbilt,
5:00 Eleanor Rigby,
8:45 Vocês são maravilhosos!,
9:00 Something + grito histérico (top moment),
13:40 comecinho da Sign the Changes
Download this and other original video files with Multiply Premium.Posted by Letícia on Nov 23, '10 4:02 PM for everyone Posted by Letícia on Nov 23, '10 3:09 PM for everyone Posted by Letícia on Nov 3, '10 7:29 PM for everyone http://www.trendwatching.com/briefing/ November 2010 | With the entire world now battling it out in the consumer arena, the number of innovations aimed at consumers from Brazil to Belgium is staggering. Case in point: the dozens of smart brands and innovations from 'emerging' markets, below. Enjoy! Countdown: On 12 November, our new 2011 Trend Report will be released. More information on trends featured, how to order, and the early-bird price (only valid for 9 more days) can be found here »  
 - Farinha Pura is a bakery in Rio de Janeiro, Brazil, which is using Twitter to promote its freshly baked goods. The bakery tweets every time a fresh batch of bread comes out of the oven.
 - In just eight years low-cost airline GOL had attained 41% of the domestic market share in terms of passengers/km. (And yes, there's Azul, but its founder is US entrepreneur David Neeleman, who also founded JetBlue.)
 - Insurance company Porto Seguro offers free maintenance services at the homes of clients. If a customer's refrigerator breaks, they can call Porto Seguro and a technician will pay a free house call and fix whatever is broken. Porto Seguro also funds GPS tracking systems and vehicle ID stamping in certain high-end vehicles to deter thefts or recover them promptly if stolen. It also holds driver safety programs to those most likely to be in an accident (drivers between the ages of 18 and 24).
 - Brazilian based Marcopolo S.A is the country’s leading bus manufacturer exporting to over 60 countries and providing over 50% of Brazil’s buses. The company employs 10,000 people with revenues exceeding USD 10 billion per year.
 - Embraer is one of the top three aircraft manufacturers in the world. It has 17,000 employees, boasts USD 15.2 billion in order backlog and specializes in military, commercial and luxury aircraft. In October 2010, Embraer suggested plans to develop very-long-range business jets, entering a sector currently dominated by Gulfstream, Bombardier, and Dassault.
 - In August 2009, property developers Plena Ventures handed over the keys to the first residents of the Aldeia Saint Sebastien in Arembepe. The Village Saint Sebastien is a gay-friendly development of condos facing the sea on the beach of Piru. The construction was inspired by districts across the world that are home to large gay communities. In terms of mod-cons, research showed that the gay community wanted big kitchens, large recreation areas, hot tubs, fitness centers and home theater systems - all of which have been accounted for.
 - Clube Amostra Grátis (free sample club), launched in Sao Paulo in April 2010, offers customers the opportunity to sample up to 5 items a month for free in exchange for an annual membership fee and willingness to participate in online surveys based upon the products consumed. Members have access to new releases of products, life size samples and a chance to comment on how the product may be improved.
 - In December 2010, luxury hoteliers Fasano, having ventured beyond Brazil for the first time, will open the Las Piedras Resort in Uruguay. The resort will feature a private beach, equestrian center, golf course, spa, and polo fields.
 - In July 2010, flip flop maker Havaianas and US t-shirt website Threadless launched a series of limited edition flip flops. The flip flops were the winners of a design contest hosted on the website. Submissions for the competition were received from all around the world. Another collaboration, in September 2010, saw New York's ESPASSO gallery showcased a chair commissioned by Havaianas and designed by Carlos Motta. The chair will be available for sale in Spring 2011.
- Kaiak, a perfume brand aimed at men, earlier this year introduced an online 'sensory banner'. To execute the strategy, Kaiak partnered with internet cafes across Brazil, who installed small printers with perfume testers in the side of each monitor screen. As the user clicked on the online banner, the small printer automatically generated a perfume tester for the user to smell. The campaign received a click through rate of 17.2%, with 10,000 testers printed in one weekend. Kaiak is part of Natura, the leading Brazilian manufacturer of skin care, cosmetics, perfume and hair care products.
 - Ticket To Mind offers prepaid plans for multiple gifts over a set period of time. Targeting males, Ticket to Mind offers various gift plans: the Express plan is aimed at a new love or renewing an existing one, and includes three bouquets of flowers being sent over a four-month period, at random times.
 - Last year, the Brazilian transit authority starting using Twitter to update São Paulo and Rio de Janeiro's motorists and pedestrians of any traffic incidents or transport news. The feed broadcasts tweets from the authority itself, and the #TransitoRJ and #TransitoSP hashtags allow users to share their own transport experiences.
 - In 2009, architect Zaha Hadid and Brazilian shoe brand Melissa Plastic Dreams launched a line of Hadid-designed Melissa shoes. The organically shaped, recyclable plastic, limited edition shoes were available for GBP 200 at the Dover Street Market in London.
 - Ellus is a Brazilian jeans wear brand, which is distributed in over 70 flagship stores in Brazil and in retail stores across Europe, Asia and the US.
 - Brazilian Unilever detergent brand Omo has used GPS to bring prizes to consumers at home. The promotion, called “Try Something New With Omo,” featured hidden GPS devices in 50 detergent boxes throughout Brazil. Each device was activated when the box was removed from the supermarket shelf, and a team tracked the box all the way to the purchasing consumer's home. Winners received a pocket video camera as well as an invitation for a day of outdoor fun at Unilever's expense. The promotional website was updated to include a map showing roughly where winners live as well as video footage of the giveaways. The promotion began in August 2010.
 - Cosmetics brand Kapeh uses coffee from Minas Gerais in all of its formulations. The products, which include moisturizers, soaps and bath oils, are now exported to the Netherlands and Portugal, as well as being available online.
Posted by Letícia on Oct 21, '10 8:44 AM for everyone Posted by Letícia on Sep 30, '10 10:59 PM for everyone |  | Olhaí, Cris! Meio tarde, mas só agora peguei as fotos...
:^) |
Posted by Letícia on Jun 22, '10 6:36 PM for everyone rascunho não publicado em 26/05:
Hoje foi um daqueles dias pensativos, daqueles nos quais minha cabeça é invadida por desdobramentos de pensamentos e conclusões que eu nem quero tomar, que ficam brigando com minha consciência e com minha vontade. As mesmas que, muitas vezes, já brigam entre si.
É um casino tão grande que no final eu quero mais é sair de mim, ou guardar meu cérebro num pote, como já tentei vender a idéia (e muita gente gostou). O que não adiantaria muito, pois, mesmo sem pensar, ainda fica o que eu sinto no estomago, no peito e na garganta.
E daí eu fico buscando serenidade em pensamentos amenos, positivos, já que "você atrai o que você pensa". Eu ponho isso entre aspas e com uma certa ironia, mas não é que eu discorde. Eu acho que o pensamento leva a uma postura, e a postura leva a atitudes, e essa soma realmente promove mudanças, muitas vezes aquelas mesmas que você espera. Não aquele trambique d"o segredo", que coloca tudo isso num pacote de uma sabedoria dos grandes pensadores misteriosa, mistica, e oculta pelos séculos, meio tudo aquilo que vende como água. Mas que na base tem muitas verdades. Mas é difícil como o cão.
Como disciplinar o pensamento? O meu é completamente selvagem, passa por cima de coisas que eu conscientemente acredito, desdobra em mil fins. O pensamento é, afinal consciente?
Estava ouvindo uma palestra do Gikovate pelo youtube, e ele disse que o vigor intelectual de uma pessoa é medido pela capacidade de tolerar dúvidas, que é um estado horrível. Eu não não tenho esse vigor, não tenho essa capacidade, neste momento sou muito fraca (burra talvez, na definição dele?). Eu me despedaço.
22/06
As vezes, um estado de definição é tão insuportável quanto o de dúvida. E outras mil dúvidas vieram com uma definição, que eu não queria, mas era a única, e achei que ia melhorar. Mas não melhorou... E se essa é a única saida, eu tenho que engolir (né?). Apesar de todo o histórico, de um monte de coisas que me gritam que não tem motivo pra ser assim. Apesar de toda revolta, de toda negação. Eu não quero, não quero! Eu estou sozinha nesse não querer?
Antes eu percebia tudo. Agora não consigo mais sentir no tempo, no silêncio, na meia palavra. Não sei nem mais o que eu acho, nem o que eu penso, não sei o que é certo, ou o que é bom, só sei o que eu sinto, e sei que sentir sozinha não adianta nada, mas não me faz deixar de sentir. Toda minha lógica sumiu. Eu não sigo conselhos sensatos. E a minha fé? Ela existe sim... e se eu tenho fé, isso não deveria interessar, mas só queria saber pra onde ela me aponta...
As vezes eu tenho a sensação que toda musica fala comigo.
Posted by Letícia on Mar 23, '10 2:07 PM for everyone Posted by Letícia on Mar 21, '10 9:38 AM for everyone
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